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SEARCH ENGINE OPTIMIZATION (SEO) SPECIALIST

Position Details

Summary

Operating Title SEARCH ENGINE OPTIMIZATION (SEO) SPECIALIST
Long Classification Title INFORMATION TECHNOLOGIST III
Location UNH, Durham, NH
Department UNH Academic Technology [UA2ATZ]
Summary of Position

Under the general direction of the Web and Mobile Development Manager, the Search Engine Optimitization specialist will manage search engine optimization activities for the University web pages including content strategy, link building and keyword strategy to increase rankings on all major search networks and Search Engine Marketing campaigns. The SEO specialist will work to continuously improve overall SEO, SEM and UX and UI best practices by analyzing, reviewing and implementing changes to information architecture, linking, content and landing pages. This individual will also work with clients to assist with and build knowledge about web analytics, dashboards, reports and key reporting tools.

Additional Job Information
Posting Number/Job Order # PS0552FY18
Acceptable minimum level of education Bachelor's
Acceptable minimum years of experience 3-5 years
Other minimum qualifications

- Experience in web content production, management and development plus demonstrated SEO experience
- Knowledge of web analytics, and experience gathering and analyzing user research
- Understanding of database structure, information architecture, taxonomy, ontology, and information management
- Experience with content management systems such as Drupal
- Knowledge of current best practices in web design, usability, accessibility and regulatory compliance
- Excellent analytical, organizational, project management and time management skills

Additional Preferred Qualifications

- In-depth experience with website analytics tools such as Google Analytics, Google Keyword, NetInsight, Omniture, WebTrends
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Experience with A/B testing and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Familiarity with web content accessibility guidelines
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- Strong written and verbal communication skills

Salary Information

Salary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.

Quicklink for Posting http://jobs.usnh.edu/postings/27287
Percent Time Information (FTE) 1.0
Grade 23
EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, or marital status. Application by members of all underrepresented groups is encouraged. Hiring is contingent upon eligibility to work in the U.S.

Institution Information

A comprehensive land-, sea-, and space-grant university, UNH is the state’s flagship public university and is ideally located in the rural town of Durham, with ready access to the Maine and New Hampshire seacoasts, Boston, and the White Mountains. The University actively creates and nurtures a dynamic learning environment in which qualified individuals of differing perspectives, life experiences and cultural backgrounds pursue goals with mutual respect and shared spirit of inquiry. UNH has just under 13,000 undergraduate students and 2,200 graduate students.

Posting Details

Posting Date 08/04/2017
Open Until Filled No
Closing Date
Posting Open to Internal Candidates Only? No
Interested Internal Candidates Exist? No
Job Category Salaried Staff (Exempt)
Appointment Type Regular
If TERM position provide projected end date
Equipment/Instruments
DOT Safety Information None applicable

Duties / Responsibilities

Job Duties

Duty/Responsibility

Optimization duties:
•Optimize copy and landing pages for search engine marketing
•Perform ongoing keyword discovery, expansion and optimization
•Research and implement search engine optimization recommendations
•Research and analyze competitor advertising links
•Develop and implement link building strategy
•Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
•Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
•Monitor and evaluate search results and search performance across the major search channels
•Research and administer social media tools in support of clients’ social media strategy

Duty/Responsibility

Analysis duties:
•Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
•Track, report, and analyze website analytics and PPC initiatives and campaigns
•Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
•Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
•Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Duty/Responsibility

Content Development duties:
•Work with editorial and marketing teams to drive SEO in content creation and content programming
•Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
•Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Duty/Responsibility

Project Management & Collaboration duties:
•Communication to team and management on project development, timelines, and results
•Work closely with the other team members to meet client goals
•Work with the development team to ensure SEO best practices are properly implemented on newly developed code
•Work with communication managers and web editors to develop institutional capacity around SEO, SEM, etc.

Duty/Responsibility

Other duties as assigned.

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Do you meet the definition of an Internal Candidate? Internal Candidates include: (1) active status employees who have completed the introductory period and (2) adjunct staff members who have been employed within USNH for at least 12 months in total and who have worked at least 1,000 hours during the 12 month period preceding the application for the position. Student employment does not apply toward internal status eligibility.
    • Yes
    • No
  2. Explain your education, training and work experience that has prepared you for this position.

    (Open Ended Question)

Documents Needed to Apply

Required Documents
  1. Resume/Vita
  2. (3) Professional References Contact Info
Optional Documents
  1. Cover Letter